PREMIUM INTERIOR
PAINT & PRIMER
Product Overview
Find your style with Magnolia Home by Joanna Gaines Premium Interior Paint & Primer and discover your perfect shade from 150 colors personally crafted by Joanna Gaines.
- Stain-Blocking Paint & Primer that Hides & Covers in Fewer Coats
- Excellent Application & Touch-Up
- Excellent Resistance to Dirt & Grime
- Remarkable Durability
- Mildew Resistant Finish
- *Lifetime Limited Warranty
- Low VOC, 100% Acrylic
- Available in 8oz Samples, Quarts & Gallons
Available Sheens
Product Details
- REVIEWS
- PRODUCT SPECIFICATIONS
- PREP, APPLICATION, & CLEAN UP
- WARRANTY & WARNINGS
-
Int/Ext
Int
-
Coverage - Low
250 sq. ft.
-
Mils Wet
6.4
-
Mils Dry
2.9
-
Coverage High
400 sq. ft.
-
Mils Wet
4.0
-
Mils Dry
1.9
-
Finish @ 85°
< 3
-
Viscosity
95 - 102 KU
-
Dry To Touch
1 hour
-
Dry To Recoat
2 hours
-
Max Tint
2 oz
-
VOC
< 50 g/L
-
Brush
Nylon / Poly
-
Roller - Smooth
3/8" - 1/2" nap
-
Roller - Porous
1/2" - 3/4" nap
-
Spray Tip
.015" - .019"
-
Spray Filter
60 mesh
-
Spray Pressure
1,500 - 2,200
-
Volume Solids
46.6%
-
Weight Solids
62.7%
-
Flashpoint
N/A
-
*Numbers given here are from Base 1.
SURFACE PREPARATION
All surfaces must be clean and free of dust, chalk, oil, grease, wax, polish, mold and mildew stains, loose and peeling paint, rust, and all other foreign substances.
- 2 coats minimum required for new or uncoated surfaces.
- Application temperature: 50-90°F
- Airless Spray: .015" to .019" tip with 60 mesh filter
- Roller: High quality 3/8"-1/2" nap roller cover
- Brush: High quality Nylon/Polyester brush
- DO NOT USE ON FLOORS.
New Drywall:
All drywall surfaces should be sufficiently sanded smooth. Remove any remaining drywall dust prior to priming. Allow all drywall compounds to be completely dry prior to coating.
Previously Painted Drywall:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to dry completely prior to coating.
Glossy Surfaces:
For maximum adhesion, scuff sand the surface before coating.
New Wood:
WARNING! Sanding or scraping pressure treated lumber may be hazardous; wear appropriate protection. Remove mill glaze with sandpaper. Set nails and fill holes, scratches, and gouges with the appropriate wood filler and let dry completely. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
New Plaster:
New plaster should be thoroughly dried out and cured for a minimum of 30 days before painting. When cured, clean using a mixed solution of one part vinegar and one part water to remove efflorescence and neutralize.
Previously Painted Plaster:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
Masonry:
All masonry surfaces must be cured at least 30 days before painting. The pH must be 10.0 or lower prior to coating. Smooth masonry may require an adequate profile for adhesion. For all other smooth concrete, create a profile using a product such as KILZ® CONCRETE & MASONRY CLEANER & ETCHER No. L0502 or with mechanical means. Remove loose aggregate and debris using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502.
Ferrous and Non-Ferrous Metal:
New, non-ferrous metal may have an oily film, which should be removed with a detergent and water solution prior to painting. For better paint adhesion, sand the surface with sandpaper, steel wool, or by using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502. Clean by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water.
Metal:
Remove all rust and mill scale using sandpaper, steel wool, abrasive blasting, or other abrading methods to create a profile on the metal’s surface. New Surfaces: Clean the metal by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Bare metal must be primed the same day it is cleaned.
Stainblocking:
For unpainted or heavily-stained surfaces, prime using a product such as KILZ PREMIUM Primer/sealer/stain blocker. After priming, test for stain bleed-through by applying the topcoat to a small section. If the stain bleeds through the topcoat, apply a second coat of primer and test again before top-coating the entire area. If bleeding continues, a longer dry time of the primer may be needed before top-coating.
DRY TIME
- Dries to the touch: 1 hour at 75°F and 50% humidity.
- Recoat after 2 hours.
- Darker colors may require additional dry time between coats.
- Longer dry time required in cooler temperatures and in higher humidity.
CLEAN UP
Clean all tools and equipment with water. For disposal of empty containers and unused product, contact your household refuse collection service.
*LIFETIME LIMITED WARRANTY
Masterchem Industries LLC warrants to you, the original residential consumer purchaser, the performance of this product as described on this label for so long as you reside in your home. THIS WARRANTY IS NOT VALID WHEN THE PRODUCT IS NOT PROPERLY APPLIED TO A PROPERLY PREPARED SURFACE OR CARED FOR IN ACCORDANCE WITH THE LABEL DIRECTIONS. This warranty is not transferable. If this product is found not to perform as specified on the label during the warranty period, Masterchem Industries LLC will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. Note to residents of the State of New Jersey: The provisions of this warranty, including its limitations, are intended to apply to the fullest extent permitted by the laws of the State of New Jersey. For warranty service, call: 1-866-774-6371, or email: techservice@masterchem.com. Masterchem Industries LLC reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.
†Warning!
This product contains chemicals known to the state of California to cause cancer, birth defects, or other reproductive harm.
†Danger!
If you scrape, sand, or remove old paint, you may release lead dust. LEAD IS TOXIC. EXPOSURE TO LEAD DUST CAN CAUSE SERIOUS ILLNESS, SUCH AS BRAIN DAMAGE, ESPECIALLY IN CHILDREN. PREGNANT WOMEN SHOULD ALSO AVOID EXPOSURE. Wear a NIOSH-approved respirator to control lead exposure. Clean up carefully with a HEPA vacuum and a wet mop. Before you start, find out how to protect yourself and your family by contacting the National Lead Information Hotline at 1-800-424-LEAD or log on to www.epa.gov/lead.
Warning! Irritant!
WARNING: Causes eye and skin irritation. Wear protective clothing, gloves, eye, and face protection. Do not eat, drink, or smoke when using this product. Take of contaminated clothing and wash it before reuse. Wash hands thoroughly after handling. Dispose of unused, contents, container and other contaminated wastes in accordance with local, state, federal and provincial regulations.
First Aid
FIRST AID: If in eyes: Rinse cautiously with water for several minutes and remove contacts if present and easy to do. Continue rinsing and get medical attention if eye irritation persists. If on skin: Wash with plenty of soap and water. If swallowed: Rinse mouth and get medical attention if you feel unwell.
KEEP FROM FREEZING
KEEP OUT OF REACH OF CHILDREN
DO NOT TAKE INTERNALLY
-
Int/Ext
Int
-
Coverage - Low
250 sq. ft.
-
Mils Wet
6.4
-
Mils Dry
2.8
-
Coverage High
400 sq. ft.
-
Mils Wet
4.0
-
Mils Dry
1.7
-
Finish @ 85°
< 5
-
Viscosity
95 - 105 KU
-
Dry To Touch
1 hour
-
Dry To Recoat
2 hours
-
Max Tint
2 oz
-
VOC
< 50 g/L
-
Brush
Nylon / Poly
-
Roller - Smooth
3/8" - 1/2" nap
-
Roller - Porous
1/2" - 3/4" nap
-
Spray Tip
.015" - .019"
-
Spray Filter
60 mesh
-
Spray Pressure
1,500 - 2,200
-
Volume Solids
44%
-
Weight Solids
58%
-
Flashpoint
N/A
-
*Numbers given here are from Base 1.
SURFACE PREPARATION
All surfaces must be clean and free of dust, chalk, oil, grease, wax, polish, mold and mildew stains, loose and peeling paint, rust, and all other foreign substances.
- 2 coats minimum required for new or uncoated surfaces.
- Application temperature: 50-90°F
- Airless Spray: .015" to .019" tip with 60 mesh filter
- Roller: high quality 3/8"-1/2" nap roller cover
- Brush: high quality Nylon/Polyester brush
- DO NOT USE ON FLOORS.
New Drywall:
All drywall surfaces should be sufficiently sanded smooth. Remove any remaining drywall dust prior to priming. Allow all drywall compounds to be completely dry prior to coating.
Previously Painted Drywall:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to dry completely prior to coating.
Glossy Surfaces:
For maximum adhesion, scuff sand the surface before coating.
New Wood:
WARNING! Sanding or scraping pressure treated lumber may be hazardous; wear appropriate protection. Remove mill glaze with sandpaper. Set nails and fill holes, scratches, and gouges with the appropriate wood filler and let dry completely. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
New Plaster:
New plaster should be thoroughly dried out and cured for a minimum of 30 days before painting. When cured, clean using a mixed solution of one part vinegar and one part water to remove efflorescence and neutralize.
Previously Painted Plaster:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
Masonry:
All masonry surfaces must be cured at least 30 days before painting. The pH must be 10.0 or lower prior to coating. Smooth masonry may require an adequate profile for adhesion. For all other smooth concrete, create a profile using a product such as KILZ® CONCRETE & MASONRY CLEANER & ETCHER No. L0502 or with mechanical means. Remove loose aggregate and debris using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502.
Ferrous and Non-Ferrous Metal:
New, non-ferrous metal may have an oily film, which should be removed with a detergent and water solution prior to painting. For better paint adhesion, sand the surface with sandpaper, steel wool, or by using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502. Clean by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water.
Metal:
Remove all rust and mill scale using sandpaper, steel wool, abrasive blasting, or other abrading methods to create a profile on the metal’s surface. New Surfaces: Clean the metal by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Bare metal must be primed the same day it is cleaned.
Stainblocking:
For unpainted or heavily-stained surfaces, prime using a product such as KILZ PREMIUM Primer/sealer/stain blocker. After priming, test for stain bleed-through by applying the topcoat to a small section. If the stain bleeds through the topcoat, apply a second coat of primer and test again before top-coating the entire area. If bleeding continues, a longer dry time of the primer may be needed before top-coating.
DRY TIME
- Dries to the touch: 1 hour at 75°F and 50% humidity.
- Recoat after 2 hours.
- Darker colors may require additional dry time between coats.
- Longer dry time required in cooler temperatures and in higher humidity.
CLEAN UP
Clean all tools and equipment with water. For disposal of empty containers and unused product, contact your household refuse collection service.
*LIFETIME LIMITED WARRANTY
Masterchem Industries LLC warrants to you, the original residential consumer purchaser, the performance of this product as described on this label for so long as you reside in your home. THIS WARRANTY IS NOT VALID WHEN THE PRODUCT IS NOT PROPERLY APPLIED TO A PROPERLY PREPARED SURFACE OR CARED FOR IN ACCORDANCE WITH THE LABEL DIRECTIONS. This warranty is not transferable. If this product is found not to perform as specified on the label during the warranty period, Masterchem Industries LLC will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. Note to residents of the State of New Jersey: The provisions of this warranty, including its limitations, are intended to apply to the fullest extent permitted by the laws of the State of New Jersey. For warranty service, call: 1-866-774-6371, or email: techservice@masterchem.com. Masterchem Industries LLC reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.
†Warning!
This product contains chemicals known to the state of California to cause cancer, birth defects, or other reproductive harm.
†Danger!
If you scrape, sand, or remove old paint, you may release lead dust. LEAD IS TOXIC. EXPOSURE TO LEAD DUST CAN CAUSE SERIOUS ILLNESS, SUCH AS BRAIN DAMAGE, ESPECIALLY IN CHILDREN. PREGNANT WOMEN SHOULD ALSO AVOID EXPOSURE. Wear a NIOSH-approved respirator to control lead exposure. Clean up carefully with a HEPA vacuum and a wet mop. Before you start, find out how to protect yourself and your family by contacting the National Lead Information Hotline at 1-800-424-LEAD or log on to www.epa.gov/lead.
Warning! Irritant!
WARNING: Causes eye and skin irritation. Wear protective clothing, gloves, eye, and face protection. Do not eat, drink, or smoke when using this product. Take of contaminated clothing and wash it before reuse. Wash hands thoroughly after handling. Dispose of unused, contents, container and other contaminated wastes in accordance with local, state, federal and provincial regulations.
First Aid
FIRST AID: If in eyes: Rinse cautiously with water for several minutes and remove contacts if present and easy to do. Continue rinsing and get medical attention if eye irritation persists. If on skin: Wash with plenty of soap and water. If swallowed: Rinse mouth and get medical attention if you feel unwell.
KEEP FROM FREEZING
KEEP OUT OF REACH OF CHILDREN
DO NOT TAKE INTERNALLY
-
Int/Ext
Int
-
Coverage - Low
250 sq. ft.
-
Mils Wet
6.4
-
Mils Dry
2.7
-
Coverage High
400 sq. ft.
-
Mils Wet
4.0
-
Mils Dry
1.7
-
Finish @ 85°
17-22
-
Viscosity
95 - 105 KU
-
Dry To Touch
1 hour
-
Dry To Recoat
2 hours
-
Max Tint
2 oz
-
VOC
< 50 g/L
-
Brush
Nylon / Poly
-
Roller - Smooth
3/8" - 1/2" nap
-
Roller - Porous
1/2" - 3/4" nap
-
Spray Tip
.015" - .019"
-
Spray Filter
60 mesh
-
Spray Pressure
1,500 - 2,200
-
Volume Solids
42%
-
Weight Solids
55%
-
Flashpoint
N/A
-
*Numbers given here are from Base 1.
SURFACE PREPARATION
All surfaces must be clean and free of dust, chalk, oil, grease, wax, polish, mold and mildew stains, loose and peeling paint, rust, and all other foreign substances.
- 2 coats minimum required for new or uncoated surfaces.
- Application temperature: 50-90°F
- Airless Spray: .015" to .019" tip with 60 mesh filter
- Roller: High quality 3/8"-1/2" nap roller cover
- Brush: High quality Nylon/Polyester brush
- DO NOT USE ON FLOORS.
New Drywall:
All drywall surfaces should be sufficiently sanded smooth. Remove any remaining drywall dust prior to priming. Allow all drywall compounds to be completely dry prior to coating.
Previously Painted Drywall:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to dry completely prior to coating.
Glossy Surfaces:
For maximum adhesion, scuff sand the surface before coating.
New Wood:
WARNING! Sanding or scraping pressure treated lumber may be hazardous; wear appropriate protection. Remove mill glaze with sandpaper. Set nails and fill holes, scratches, and gouges with the appropriate wood filler and let dry completely. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
New Plaster:
New plaster should be thoroughly dried out and cured for a minimum of 30 days before painting. When cured, clean using a mixed solution of one part vinegar and one part water to remove efflorescence and neutralize.
Previously Painted Plaster:
Remove all loose and peeling paint and all other foreign substances. Clean any dirt and grease by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Set nails and fill holes, scratches, and gouges with the appropriate spackling material and let dry completely and sand smooth. Remove all dust with a wiping cloth. Fill all gaps with a paintable caulking, and allow to completely dry prior to coating.
Masonry:
All masonry surfaces must be cured at least 30 days before painting. The pH must be 10.0 or lower prior to coating. Smooth masonry may require an adequate profile for adhesion. For all other smooth concrete, create a profile using a product such as KILZ® CONCRETE & MASONRY CLEANER & ETCHER No. L0502 or with mechanical means. Remove loose aggregate and debris using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502.
Ferrous and Non-Ferrous Metal:
New, non-ferrous metal may have an oily film, which should be removed with a detergent and water solution prior to painting. For better paint adhesion, sand the surface with sandpaper, steel wool, or by using a product such as KILZ CONCRETE & MASONRY CLEANER & ETCHER No. L0502. Clean by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water.
Metal:
Remove all rust and mill scale using sandpaper, steel wool, abrasive blasting, or other abrading methods to create a profile on the metal’s surface. New Surfaces: Clean the metal by scrubbing the surface with a detergent and water solution, followed by a thorough rinsing with clean water. Bare metal must be primed the same day it is cleaned.
Stainblocking:
For unpainted or heavily-stained surfaces, prime using a product such as KILZ PREMIUM Primer/sealer/stain blocker. After priming, test for stain bleed-through by applying the topcoat to a small section. If the stain bleeds through the topcoat, apply a second coat of primer and test again before top-coating the entire area. If bleeding continues, a longer dry time of the primer may be needed before top-coating.
DRY TIME
- Dries to the touch: 1 hour at 75°F and 50% humidity.
- Recoat after 2 hours.
- Darker colors may require additional dry time between coats.
- Longer dry time required in cooler temperatures and in higher humidity.
CLEAN UP
Clean all tools and equipment with water. For disposal of empty containers and unused product, contact your household refuse collection service.
*LIFETIME LIMITED WARRANTY
Masterchem Industries LLC warrants to you, the original residential consumer purchaser, the performance of this product as described on this label for so long as you reside in your home. THIS WARRANTY IS NOT VALID WHEN THE PRODUCT IS NOT PROPERLY APPLIED TO A PROPERLY PREPARED SURFACE OR CARED FOR IN ACCORDANCE WITH THE LABEL DIRECTIONS. This warranty is not transferable. If this product is found not to perform as specified on the label during the warranty period, Masterchem Industries LLC will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. Note to residents of the State of New Jersey: The provisions of this warranty, including its limitations, are intended to apply to the fullest extent permitted by the laws of the State of New Jersey. For warranty service, call: 1-866-774-6371, or email: techservice@masterchem.com. Masterchem Industries LLC reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.
†Warning!
This product contains chemicals known to the state of California to cause cancer, birth defects, or other reproductive harm.
†Danger!
If you scrape, sand, or remove old paint, you may release lead dust. LEAD IS TOXIC. EXPOSURE TO LEAD DUST CAN CAUSE SERIOUS ILLNESS, SUCH AS BRAIN DAMAGE, ESPECIALLY IN CHILDREN. PREGNANT WOMEN SHOULD ALSO AVOID EXPOSURE. Wear a NIOSH-approved respirator to control lead exposure. Clean up carefully with a HEPA vacuum and a wet mop. Before you start, find out how to protect yourself and your family by contacting the National Lead Information Hotline at 1-800-424-LEAD or log on to www.epa.gov/lead.
Warning! Irritant!
WARNING: Causes eye and skin irritation. Wear protective clothing, gloves, eye, and face protection. Do not eat, drink, or smoke when using this product. Take of contaminated clothing and wash it before reuse. Wash hands thoroughly after handling. Dispose of unused, contents, container and other contaminated wastes in accordance with local, state, federal and provincial regulations.
First Aid
FIRST AID: If in eyes: Rinse cautiously with water for several minutes and remove contacts if present and easy to do. Continue rinsing and get medical attention if eye irritation persists. If on skin: Wash with plenty of soap and water. If swallowed: Rinse mouth and get medical attention if you feel unwell.
KEEP FROM FREEZING
KEEP OUT OF REACH OF CHILDREN
DO NOT TAKE INTERNALLY
TIPS & TRICKS
From transforming vintage furniture to discovering the perfect finishing touches, visit Joanna’s studio to discover easy DIY painting tips that will help you achieve her signature look.
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products, promotions, and more.
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color palette, sheens, and sizes.