Truer Color Starts Here

Imagine that you’ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you’ve done it! You have your perfect paint color chosen and you’re ready to transform your space. But what if, when it’s finally on your walls, it doesn’t appear to be the color you selected? If you don’t use the right primer before painting, this could happen to you.

When painting a light color over an existing dark color, a primer with a high-hiding formula is recommended. KILZ^® 3 Premium primer is a water-based primer that has a thicker formula with enhanced hiding. Priming a dark wall with KILZ 3 Premium before you paint over it with a lighter color will assist in a truer and richer color from your topcoat.

Specific surface types you might be painting can also affect how the final paint color turns out if the right primer isn’t applied first. If not properly sealed, porous surface like brick can soak up a lot of paint and cost you valuable time and money. Not to mention that if not properly primed, the typical red color of most brick can change the appearance of your paint color if the brick is not primed before it’s painted. For brick surfaces, we often recommend KILZ 2 All-Purpose or KILZ 3 Premium, depending on the color and current state of the brick surface.