Primers Save You Time, Money, and Labor

Primer is essential to properly prepare a surface for the best results for your paint project. Many issues can ruin a project and not make it look its best, affecting your time and money. This could lead to purchasing more paint due to a porous surface not being sealed or using more coats to hide that old color. Priming provides a clean slate for the color of your topcoat to shine. Additionally, primer helps hide any stains, such as water leaks, pet accidents, or years of smoke residue. Some paints have trouble adhering to certain surfaces, which could result in chipping, flaking, or peeling over time. Primer acts like glue to help the topcoat adhere and last longer.

Primer can save you time by sealing porous surfaces evenly and resulting in fewer coats of topcoats. Primer acts as an “anchor” for the paint to adhere to the painted surface, reducing the probability of retouching paint and re-doing a project sooner. For those more technically advanced, primers hold a unique feature that allows you to paint on a new concrete or masonry surface sooner.

Primer can save you money because it is formulated to solve specific problems before you paint, creating a suitable surface for lasting results. Primer costs less than the topcoat, so using a primer first and then applying the topcoat would be cheaper than applying multiple coats of topcoat only. You also save money in the long term due to better, longer-lasting results, which means less need to repaint or repair.

Primers can save you labor because they provide an ideal base coat to which the topcoat can adhere better and result in a better-looking, longer-lasting paint finish. Applying primer also can solve several problems, and best prepare the surface for painting, resulting in less time and later labor do-overs.

The KILZ brand offers primer for all types of substrate and surface issues. Check out our offering here!

Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products. Check out our Coverage Calculator to understand your estimated paint needs for your upcoming project.